Cassette Store Day is back this autumn on October 17th with a day of global celebrations and more international partners than ever before.
Founded by UK indie labels Suplex Cassettes, Kissability, and Sexbeat in 2013, last year’s Cassette Store Day saw prolific tape lovers Burger Records at the helm of US releases and events.
This year they are joined by Rice is Nice in Australia, Arch Hill in New Zealand, andMansions and Millions in Germany.
Co-founder Jen Long of Kissability said, “Cassette tapes aren’t just a format, they’re a culture, and cassette culture is as much about collaboration as doing it yourself. This year we’ve gone even further to try and include as many tape fans around the world. We want as many people as possible to be able to get involved and put out a tape, put on a gig or event, or get hold of that release they really want.”
Burger Records add, “The snowball that is Cassette Store Day rolls into 2015 bigger, better and badder than ever before!!! When we’re done spreading the good word of our fave format no one will ever ask “why cassettes?” again!!! BURGER BELIEVE THAT!!!”
Applications to be a part of Cassette Store Day will open for events, shops, and labels on July 14th and close on September 1st. It will be free to list your store or event, with a small admin fee of £5 (or relative amount outside the UK) for labels looking to list an official release.
This year labels will also be able to sell their releases online on Cassette Store Day instead of having to wait a week after. Jen Long explained, “While we still want as many stores as possible involved, we felt there was too much burden on understaffed shops to order from the release list and smaller labels were being left out. We also felt that fans in more remote areas were excluded from the celebrations if they didn’t have a store in their area. Hopefully this way we can include everyone for the best Cassette Store Day yet.”
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